Post by account_disabled on Mar 14, 2024 0:28:38 GMT -5
This campaign was made even more successful with reacting to their tweet using their hashtags ItHasToBeHeinz and HaveYouHadYourWeetabix. The number of wellknown brands that responded to Weetabixs tweet makes this a great reactive marketing example. Warburtons Specsavers and Dominos were amongst the brands that got involved with the chaos showing how effective reactive marketing can be in building your brands reputation.
KitKat Take A Break Twitter challenge Sam Hennig smashed KitKats reactive marketing game with this ad using their famous tagline Have a break. Have a KitKat to relate to lockdown in the UK. Although this was part of the OneMinuteBriefs Twitter Challenge we thought it was important to include it to show you how brands can be reactive to absolutely everything. The ad shows a KitKat covering slots in a diary to ASB Directory break up the excessive number of Zoom calls. A situation in which if you worked from home during the pandemic you will be all too familiar with. KitKat picked up this campaign and used the image to further encourage their followers to take a break and have a KitKat.
Interfloras Fathers Day campaign This campaign was all over LinkedIn as Interflora used real statistics to launch a purposeled campaign. Interflora discovered only of men have never received flowers and the first time a larger number of men receive flowers is in fact at their funerals. The team at Interflora also used influencer marketing to boost this campaign and raise awareness of these statistics relating to men and receiving flowers. Many people also praised Interflora for going against their audience persona by gifting flowers to men. These reactive marketing.
KitKat Take A Break Twitter challenge Sam Hennig smashed KitKats reactive marketing game with this ad using their famous tagline Have a break. Have a KitKat to relate to lockdown in the UK. Although this was part of the OneMinuteBriefs Twitter Challenge we thought it was important to include it to show you how brands can be reactive to absolutely everything. The ad shows a KitKat covering slots in a diary to ASB Directory break up the excessive number of Zoom calls. A situation in which if you worked from home during the pandemic you will be all too familiar with. KitKat picked up this campaign and used the image to further encourage their followers to take a break and have a KitKat.
Interfloras Fathers Day campaign This campaign was all over LinkedIn as Interflora used real statistics to launch a purposeled campaign. Interflora discovered only of men have never received flowers and the first time a larger number of men receive flowers is in fact at their funerals. The team at Interflora also used influencer marketing to boost this campaign and raise awareness of these statistics relating to men and receiving flowers. Many people also praised Interflora for going against their audience persona by gifting flowers to men. These reactive marketing.